Geddit Right, is a user experience (UX) design agency based in Singapore.
Options MD
Turning an idea into a startup prototype for an award-winning mental health web app.
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Potato Head
Redesigning the full web experience of Bali’s most exciting lifestyle resort.
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The Closet Lover
Redesigning the experience for one of SG’s pioneer, ecommerce fashion brands.
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DataVlt
Designing an SaaS platform for small- & medium-sized businesses to harness predictive analytics.
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A-star
Designing a dynamic forms and approval app for A-star staff to request borrowing and procurement of assets.
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ST Logistics
Redesigning aprocurement portal for Ministry of Health partners to order medical supplies.
Case study →About us
We are a global user experience agency that thrives in innovation.
We are focused on making people's lives easier — by using digital interfaces to entertain, work, engage services and communicate. We believe that digital experiences should be simple, yet beautiful and elegant. There is no distinction in a consumer-facing app versus an internal enterprise app, except in value derived for its users, never in its boring-ness.
Top brands we've worked with
Oracle
Designed a mobile app for staff to manage hot desking, pay slips and leave applications.
SC Bank
Designed a mobile app for consumers to invest in term deposits offered by SC and other partner banks.
KPMG
Designed an eLearning portal that offers audit, finance, and risk management courses for executives.
NCS / Singtel
Designed a web app that allows users to connect and manage multiple autonomous robot brands via a game-like interface.
What we do
We design user experiences across digital platforms such as websites, mobile apps, enterprise apps, e-commerce sites and SAAS platforms.
How we do it
User research
Understanding users - or practicing "empathy" - is a crucial part of UX design. We conduct research activities to understand the needs and wants of the people we are designing for. We also assess existing apps (to re-design) by uncovering the exact issues faced and impressions held by users.
User interviews
Usability audit
Field study
Heuristics analysis
Analytics audit
User persona mapping
User journey mapping
User stories
Design and prototyping
We design app flows and pages to best optimise the user experience we intend to achieve. We do that by applying from the 100s of best practices in usability (UX) and aesthetics (UI) in websites, e-commerce, mobile and enterprise designs. We also turn them into interactive prototypes to get the closest representation of the user experience, making design feedback easier.
Design sprints workshop
User flow wireframes
User flow mockups
Clickable prototyping
User testing
We put our designs into the hands of actual users to get observable feedback: uncovering problems with our designs and finding opportunities to enhance the overall user experience. By smartly testing designs before coding them, we can avoid time-consuming re-works down the line.
Heuristics evaluation
Usability testing
A/B testing
Website and app development
Once we've achieved our UX objectives, we hand them over to our team of in-house developers - or work with yours - to code them into websites and mobile apps. Our designers embed themselves into the team, ensuring designs are well-implemented.
Website & CMS
Mobile apps
E-commerce
Enterprise apps
SAAS apps
Definitions
What's the difference between UI and UX?
A commonly used term "UI UX design" have caused some confusion in the space. Let's set the record straight by understanding what they actually mean.
What is user experience?
User experience - or UX for short - are the overall impressions a person gets when using a product. As a UX agency focused on digital interface products, we measure good UX by asking these questions about our apps: does the design make life a bit easier for a user, does it work, is it easy to use and is it pleasant to use?
What is UI design?
User interface - is as its name implies - the interface design of websites and mobile apps. The focus of UI are the interactive elements a user sees and will use on the screen. UI is a subset of user experience when it comes to digital products. Good UI design answers questions such as: where should primary buttons be placed, is the layout of the page easy to read, where is the navigation menu, how do we distinguish between title fonts and paragraph fonts and so on.
So, what is UI UX design then?
It usually means designing both the user interface and the user experience. It is difficult to imagine an interface without thinking about solving the user experience or thinking about the user experience without touching the user interface elements of a digital product. At Geddit Right, we brand ourselves as a UX agency, which assumes UI as an integral part of the overall design objective.
