Geddit Right, is a user experience (UX) design agency based in Singapore.



Turning an idea into a startup for the region’s #1 micro-influencer app.

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Options MD

Options MD

Turning an idea into a startup prototype for an award-winning mental health web app.

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SG Bike

SG Bike

Redesigning Singapore’s #1 bicycle sharing app.

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PotatoHead Bali - 15

Potato Head

Redesigning the full web experience of Bali’s most exciting lifestyle resort.

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Designing one of Singapore's top mobile app-based property marketplaces.

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Designing a first-of-its-kind micro-property investment platform.

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Improving usability for the region’s #1 sneakers marketplace.

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The Closet Lover

The Closet Lover

Redesigning the experience for one of SG’s pioneer, ecommerce fashion brands.

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Designing a rewards app for achieving exciting health and eco goals.

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Designing an SaaS platform for small- & medium-sized businesses to harness predictive analytics.

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Redesigning a first-of-its-kind ecommerce marketplace for local precincts.

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AStar - Web App 1


Designing a dynamic forms and approval app for A-star staff to request  borrowing and procurement of assets.

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ST Logistics - Web App 3

ST Logistics

Redesigning aprocurement portal for Ministry of Health partners to order medical supplies.

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About us

We are a global user experience agency that thrives in innovation.

We are focused on making people's lives easier — by using digital interfaces to entertain, work, engage services and communicate. We believe that digital experiences should be simple, yet beautiful and elegant. There is no distinction in a consumer-facing app versus an internal enterprise app, except in value derived for its users, never in its boring-ness.

Top brands we've worked with


Designed a mobile app for staff to manage hot desking, pay slips and leave applications.

SC Bank

Designed a mobile app for consumers to invest in term deposits offered by SC and other partner banks.


Designed an eLearning portal that offers audit, finance, and risk management courses for executives.

NCS / Singtel

Designed a web app that allows users to connect and manage multiple autonomous robot brands via a game-like interface.

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What we do

We design user experiences across digital platforms such as websites, mobile apps, enterprise apps, e-commerce sites and SAAS platforms.

How we do it


User research

Understanding users - or practicing "empathy" - is a crucial part of UX design. We conduct research activities to understand the needs and wants of the people we are designing for. We also assess existing apps (to re-design) by uncovering the exact issues faced and impressions held by users.

User interviews

Usability audit

Field study

Heuristics analysis

Analytics audit

User persona mapping

User journey mapping

User stories

How we do user research →
One on one user interviews

Design and prototyping

We design app flows and pages to best optimise the user experience we intend to achieve. We do that by applying from the 100s of best practices in usability (UX) and aesthetics (UI) in websites, e-commerce, mobile and enterprise designs. We also turn them into interactive prototypes to get the closest representation of the user experience, making design feedback easier.

Design sprints workshop

User flow wireframes

User flow mockups

Clickable prototyping

How we design and prototype →
Design Thinking with Geddit Right

User testing

We put our designs into the hands of actual users to get observable feedback: uncovering problems with our designs and finding opportunities to enhance the overall user experience. By smartly testing designs before coding them, we can avoid time-consuming re-works down the line.

Heuristics evaluation

Usability testing

A/B testing

How we do user testing →
Design Thinking with Geddit Right

Website and app development

Once we've achieved our UX objectives, we hand them over to our team of in-house developers - or work with yours - to code them into websites and mobile apps. Our designers embed themselves into the team, ensuring designs are well-implemented.

Website & CMS

Mobile apps


Enterprise apps

SAAS apps

How we do development →


What's the difference between UI and UX?

A commonly used term "UI UX design" have caused some confusion in the space. Let's set the record straight by understanding what they actually mean.

What is user experience?

User experience - or UX for short - are the overall impressions a person gets when using a product. As a UX agency focused on digital interface products, we measure good UX by asking these questions about our apps: does the design make life a bit easier for a user, does it work, is it easy to use and is it pleasant to use?

What is UI design?

User interface - is as its name implies - the interface design of websites and mobile apps. The focus of UI are the interactive elements a user sees and will use on the screen. UI is a subset of user experience when it comes to digital products. Good UI design answers questions such as: where should primary buttons be placed, is the layout of the page easy to read, where is the navigation menu, how do we distinguish between title fonts and paragraph fonts and so on.

So, what is UI UX design then?

It usually means designing both the user interface and the user experience. It is difficult to imagine an interface without thinking about solving the user experience or thinking about the user experience without touching the user interface elements of a digital product. At Geddit Right, we brand ourselves as a UX agency, which assumes UI as an integral part of the overall design objective.

UX design
Ease of use
Finding info
Motivation to use
Needs met
Wants served
UI design
Input fields
Images & illustrations