We are focused on making people's lives easier — by using digital interfaces to entertain, work, engage services and communicate. We believe that digital experiences should be simple, yet beautiful and elegant. There is no distinction in a consumer-facing app versus an internal enterprise app, except in value derived for its users, never in its boring-ness.
Designed a mobile app for staff to manage hot desking, pay slips and leave applications.
Designed a mobile app for consumers to invest in term deposits offered by SC and other partner banks.
Designed an eLearning portal that offers audit, finance, and risk management courses for executives.
Designed a web app that allows users to connect and manage multiple autonomous robot brands via a game-like interface.
Understanding users - or practicing "empathy" - is a crucial part of UX design. We conduct research activities to understand the needs and wants of the people we are designing for. We also assess existing apps (to re-design) by uncovering the exact issues faced and impressions held by users.
We design app flows and pages to best optimise the user experience we intend to achieve. We do that by applying from the 100s of best practices in usability (UX) and aesthetics (UI) in websites, e-commerce, mobile and enterprise designs. We also turn them into interactive prototypes to get the closest representation of the user experience, making design feedback easier.
We put our designs into the hands of actual users to get observable feedback: uncovering problems with our designs and finding opportunities to enhance the overall user experience. By smartly testing designs before coding them, we can avoid time-consuming re-works down the line.
Once we've achieved our UX objectives, we hand them over to our team of in-house developers - or work with yours - to code them into websites and mobile apps. Our designers embed themselves into the team, ensuring designs are well-implemented.
A commonly used term "UI UX design" have caused some confusion in the space. Let's set the record straight by understanding what they actually mean.
User experience - or UX for short - are the overall impressions a person gets when using a product. As a UX agency focused on digital interface products, we measure good UX by asking these questions about our apps: does the design make life a bit easier for a user, does it work, is it easy to use and is it pleasant to use?
User interface - is as its name implies - the interface design of websites and mobile apps. The focus of UI are the interactive elements a user sees and will use on the screen. UI is a subset of user experience when it comes to digital products. Good UI design answers questions such as: where should primary buttons be placed, is the layout of the page easy to read, where is the navigation menu, how do we distinguish between title fonts and paragraph fonts and so on.
It usually means designing both the user interface and the user experience. It is difficult to imagine an interface without thinking about solving the user experience or thinking about the user experience without touching the user interface elements of a digital product. At Geddit Right, we brand ourselves as a UX agency, which assumes UI as an integral part of the overall design objective.