In 2020, user experience overtook price and product as the biggest brand differentiator (Walker). Every $1 invested in UX brings $100 in return. That’s an ROI of 9,900%! (Forrester). The top companies leading in user experience outperformed the S&P index by 35%. (Forrester)
Amazon's founder Jeff Bezos spent 100:1 in UX over advertising in the early days and continue to do so (Walker). Airbnb attributed user research and tests as the turning point from failure to $10b in valuation (Walker). Hubspot grew to 10m in visitors after 3 months of intense UX re-design. (Walker)
Having UX design reduces the amount of time developers have to re-work a product by up to 50%. 70% of projects fail and eventually gets abandon due to lack of user acceptance done. It costs 100x more to fix a problem in development stages then in the UX stage.
DataVLT is a first-of-its-kind platform that allows small businesses to easily onboard their existing data and receive predictive analytics.
Introduce a new SaaS user experience for customers and the owners of DataVLT.
Conducted user interviews, facilitated mapping & ideation workshop with stakeholders, designed web app mockup flows, established a UI design system based on Outsystems, ran usability tests, and worked with delivery partners to develop platform via Outsystems (low-code).
client-side web app mockups delivered.
owner-side web app mockups delivered.
scoring based on overall user experience survey conducted at the end of the usability tests.
As a business owner, I am able to get on a trial to assess the app.
As a business owner, I am able to choose a package to subscribe to and buy seats for my team.
As a business owner, I am able to invite, upgrade and remove members from the app based on the seats available.
As a business owner, I am to monitor the usage of my organisation teams and individuals, so that I can keep track of how much is spent.
As a business executive, I am able to access the app and initiate a report.
As a business executive, I am able to upload my data from local or cloud apps.
As a business executive, I am able to map the data that I have with the data the app needs to generate the report.
As a business executive, I am able to easily clean-up the data so that the app can generate the report.
As a business executive, I am able to generate report based on certain parameters I wish to configure for the report.
As a business executive, I am able to view, configure and interact with data reports to highlight what I want to know.