our programs

Case studies
2.0

We design online shopping sites and mobile apps.

our programs

Why UX?

Businesses that invests in user experience, always win.

#1 way to outperform your competitors

In 2020, user experience overtook price and product as the biggest brand differentiator (Walker). Every $1 invested in UX brings $100 in return. That’s an ROI of 9,900%! (Forrester). The top companies leading in user experience outperformed the S&P index by 35%. (Forrester)

UX made top brands what they are today.

Amazon's founder Jeff Bezos spent 100:1 in UX over advertising in the early days and continue to do so (Walker). Airbnb attributed user research and tests as the turning point from failure to $10b in valuation (Walker). Hubspot grew to 10m in visitors after 3 months of intense UX re-design. (Walker)

UX Reduces the risks of failed digital projects.

Having UX design reduces the amount of time developers have to re-work a product by up to 50%. 70% of projects fail and eventually gets abandon due to lack of user acceptance done. It costs 100x more to fix a problem in development stages then in the UX stage.

Dei

Redesigning a first-of-its-kind e-commerce marketplace for local precincts.

About

Dei is an e-commerce marketplace connecting customers to retailers and restaurants within local precincts.

Objectives

Introduce an improved user experience that solves key usability issues and work with branding agency to implement new visual identity.

Process

Conducted user interviews; performed usability, analytics, and heuristics audits; developed user personas, journey maps and user stories; facilitated mapping workshop with stakeholders; designed web and mobile responsive mockups; ran usability tests; and worked with Dei's internal development team to implement designs.

Outcomes

32

web app mockups delivered.

32

mobile responsive mockups delivered.

5x

improvement in speed for users to find a product.

3x

improvement in speed for users to find a product.

9.2/10

scoring based on overall user experience survey conducted at the end of the usability tests.

Dei - Ecommerce Platform 1
Dei - Ecommerce Platform 1

Choosing precints

As a heartlander, I am able to choose my precincts to customise my shopping experience.

Dei - Ecommerce Platform 2Dei - Ecommerce Platform 3

Discovering products

As a heartlander, I am able to discover products offered by retailers in my precincts, by categories, merchants, brands and place of origin.

Dei - Ecommerce Platform 4
Dei - Ecommerce Platform 5
Dei - Ecommerce Platform 6

Product

As a heartlander, I am able to view product details, customise options and add products to cart.

Dei - Ecommerce Platform 8
Dei - Ecommerce Platform 9

Shopping cart

As a heartlander, I am able to view my shopping carts by shop items, takeaways, vouchers and bookings.

Dei - Ecommerce Platform 10
Dei - Ecommerce Platform 11

Making payment

As a heartlander, I am choose my delivery and payment options and make payment.

Dei - Ecommerce Platform 12
Dei - Ecommerce Platform 13
Dei - Ecommerce Platform 14
Dei - Ecommerce Platform 15
Dei - Ecommerce Platform 16
Dei - Ecommerce Platform 17
Dei - Ecommerce Platform 18
Dei - Ecommerce Platform 19

The Closet Lover

Redesigning the experience for one of SG’s pioneer, e-commerce fashion brands.

The Closet Lover - E-Commerce Platform 1

About

The Closet Lover is a popular fashion brand in Singapore with three outlets and a flagship e-commerce store launched in 2014.

Objectives

Improve the overall user experience of the e-commerce site, increase total cart value per user, increase membership sign-ups, and provide designs that adhere to Shopify's UI design system.

Process

Conducted user interviews, facilitated mapping and ideation workshop with client's product & marketing team, designed web and mobile responsive mockup flows, ran usability tests, and established a UI design system based on Shopify.

Outcomes

47

web app mockups delivered.

47

mobile responsive mockups delivered.

3x

improvement in time taken for users to find a product.

2x

improvement in speed for users to check out a cart.

9/10

scoring based on overall user experience survey conducted at the end of the usability tests.

The Closet Lover - E-Commerce Platform 1

Discover fashion

As a fashion-seeker, I am able to discover clothes by searching, suggestions and filtering choices from colours, materials and clothing type.

The Closet Lover - E-Commerce Platform 2
The Closet Lover - E-Commerce Platform 3

Clothing details

As a fashion-seeker, I am able to get deeper information on the fashion clothing such as size & measurement, its characteristics, material & care guide and store availability.

The Closet Lover - E-Commerce Platform 4
The Closet Lover - E-Commerce Platform 5
The Closet Lover - E-Commerce Platform 6
The Closet Lover - E-Commerce Platform 7
The Closet Lover - E-Commerce Platform 8
The Closet Lover - E-Commerce Platform 9

Getting inspired

As a fashion-seeker, I am able to get regularly updated curations of clothing combinations and how they would look like together via a Lookbook.

The Closet Lover - E-Commerce Platform 10

Novelship

Improving usability for the region’s #1 sneakers marketplace.

About

Novelship is the #1 online destination for sneakers enthusiasts to buy and sell limited-edition, authentic sneakers.

Objectives

Solve usability issues of the mobile app that caused drop-offs, improve the overall user experience, and improve speed for users to buy and list sneakers

Process

Conducted user interviews; performed usability, heuristics and analytics audit; developed user personas, journey maps and user stories; designed mobile app mockups, turned mockups into clickable prototypes, ran usability tests and handed over to Novelship's internal development team to implement designs.

Outcomes

165

mobile app mockups delivered.

55%

reduction in drop-offs.

3x

improvement in time taken for customers to buy (make an offer) or sell (list) a product.

8.2/10

scoring based on overall user experience survey conducted at the end of the usability tests.

Novelship
Novelship

Searching sneakers

As a sneaker enthusiast, I am able to "search-browse" sneakers to see if it's listed or get recommended similar ones.

Novelship - Mobile App 1Novelship - Mobile App 2
Novelship - Mobile App 3

Sneaker details

As a sneaker enthusiast, I am able to get the details of the sneaker, including it's last sale price for different sizes and recent increase/drop.

Novelship - Mobile App 4
Novelship - Mobile App 5

Making a purchase

As a sneaker enthusiast, I am able to review the sneaker prices, specify delivery/storage details and make payment from a number of methods.

Novelship - Mobile App 6
Novelship - Mobile App 7
Novelship - Mobile App 8
Novelship - Mobile App 9

List a sneaker (que)

As a sneaker seller, i am get a good idea of how much should I price to be at the top of the list (to be next in-line to sell) or the lowest on the list.

Novelship - Mobile App 10