Case studies

We design interactive IOS and Android mobile apps.

SG Bikes

Redesigning Singapore’s #1 bicycle sharing app.

About

SG Bikes is a popular app used by Singaporeans to rent bicycles available island wide. Users pay a monthly subscription in exchange for minutes of bike-time use.

Objectives

We were tasked with solving usability issues of the app that caused massive drop-offs and with improving the overall user experience.

Process

We conducted field studies to observe users on the streets, developed user journey maps, created design mockups, and ran usability tests before handing over to SG Bike's development team to implement designs.

SG Bike - Boot Screen

Outcomes

165

mobile app mockups delivered.

3x

improvement in time taken for users to unlock a bicycle

9/10

scoring based on overall user experience survey conducted at the end of the usability tests.

SG Bike App - Boot Screen

Onboarding

As a first-time bicycle renter, I am able to get an overview on the different bike models available around me, know how to ring and where to unlock a bicycle.

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Models & rates

As a bicycle renter, I am able to choose a bicycle, know it's model and rates and eventually unlock the bicycle.

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SRX

Designing one of Singapore's top mobile app-based property marketplaces.

About

SRX is a data-driven property marketplace that gives as-accurate-as-possible property valuations and pricing with listings.

Objectives

Introduce a new user story allowing users to connect to SingPass and calculate their overall wealth, including the value of their home.

Design the functionality of the wealth calculator to evaluate home listings.

Design an end-to-end flow where users can apply for home loans via banking connectors.

Process

Conducted user interviews, performed heuristics evaluation of the existing app, ran multiple mapping workshops with stakeholders, developed wireframes, designed mobile app mockups, ran usability tests, performed heuristics evaluation, and worked with SRX's development  and branding teams to implement designs and  incorporate new brand identity in the visual language of the app.

SRX - Singapore's Number 1 Real Estate App - 6

Outcomes

35

mobile app mockups delivered.

4x

improvement in time taken for loan application

9/10

scoring based on overall user experience survey conducted at the end of the usability tests.

SRX - Singapore's Number 1 Real Estate App - 6

Calculating wealth

As a property-seeker, I am able to calculate my current home wealth based on my capital gains, cash savings and CPF balance.

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Get recommendations

As a property-seeker, I am able to view recommended options for upgrading, maintaining and down-sizing based on my current home wealth calculated.

SRX - Singapore's Number 1 Real Estate App - 1Partipost - Micro Influencer App 12SRX - Singapore's Number 1 Real Estate App - 3

Hyhp

Designed a rewards app  for achieving exciting health and eco goals.

About

Hyhp allows users to complete fitness, nutrition, and eco challenges to earn rewards.

Objectives

Turn founder’s ideas into a mobile app prototype that can be used to demonstrate funding potential.

Process

Facilitated mapping workshop, designed mockup user flows, turned mockups into clickable prototypes, and ran usability tests.

HYHP - Mobile App 1

Outcomes

26

mobile app mockups delivered.

8.5

scoring in overall user experience survey.

12

corporate reward tie-ups within a month of beta launch.

HYHP - Mobile App 1

Tracking health stats

As a health-seeker, I am able to access the app and track my challenges and progress made.

HYHP - Mobile App 11

Nutrition goals

As a health-seeker, I am able to capture calories and other nutrition info on my food using my phone's camera so that I can track my daily goal.

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Fitness challenges

As a health-seeker, I am able to join fitness challenges so that I can receive points in exchange for rewards.

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Eco challenges

As a health-seeker, I am able to join eco challenges so that I can receive points in exchange for rewards.

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Partipost

Turning an idea into a startup for the region’s #1 micro-influencer app.

About

Partipost is an app where brands can offer cash rewards to anyone promoting campaigns on their social media platform.

Objectives

Turn founder’s ideas into a mobile app prototype that can be used to demonstrate funding potential.

Process

Conducted user interviews, crafted user personas, facilitated mapping workshops, designed mockup user flows, turned mockups into clickable prototypes, and ran usability test sessions.

Partipost - Micro Influencer App 2

Outcomes

16

mobile app mockups delivered.

$500k

in seed funding within 4 months of delivery.

3

countries reached

Partipost - Micro Influencer App 2

Creating an account

As a micro-influencer, I am able to access the app by connecting my facebook and instagram accounts.

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Joining campaigns

As a micro-influencer, I am able to join campaigns offered by brands from different categories.

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