We design responsive browser based web applications
Potato Head
Redesigning the web experience of Bali’s most exciting lifestyle resort.
About
Potato Head is a world-famous hospitality brand with resorts, restaurants, and sustainable music festivals in Bali, Singapore, and Hong Kong. Prior to our engagement, most bookings were done through third-party channels.
Objectives
Improve user experience to align with new branding, introduce a mobile-responsive experience, introduce and drive online bookings for resorts, restaurants, and festivals.
Process
Conducted field studies to observe guests at Potato Head resort in Bali, facilitated a focus group, conducted a mapping and ideation workshop with stakeholders, developed user personas and journey maps, created design mockups, ran usability tests, and supported delivery partner to implement new designs.
Outcomes
web mockups delivered.
mobile responsive mockups delivered.
increase in online bookings.
increase in returning users.
scoring based on overall user experience survey conducted at the end of the usability tests.
Getting an overview
As a potential guest, I am able to get an overview of all the locations, services and events that Potato Head offer.
Bookings
As a potential guest, I am able to easily make a booking for any of the hotels, restaurants or events on the site.
Services details
As a potential guest, I am able to partially experience the services offered (such as hotel rooms and restaurants) with informative write-ups and immersive photographs.
Options MD
Turning an idea into a startup prototype for an award-winning mental health web app.
About
Options MD allows people to get better recommendations for mental health medications that would best reduce side effects based on their lifestyle preferences.
Objectives
Turn founder’s ideas into web and mobile responsive app prototypes that can be used to test with early users and to demonstrate funding potential.
Process
Facilitated mapping and ideation workshop with founders, designed web and mobile responsive mockups, turned mockups into clickable prototypes, and ran usability tests.
Outcomes
web app mockups delivered.
place winner in US #1 health tech startup accelerator competition.
pre-seed funds raised.
scoring based on overall user experience survey conducted at the end of the usability tests.
Getting started
As a treatment-seeker, I am able to get an overview of what Options MD can do for me.
Questionnaire
As a treatment-seeker, I am able to fill up an interactive questionnaire about my age, gender, ethnicity, lifestyle, allergies, conditions and current medications, so as to be recommended the right medications.
Get recommendations
As a treatment-seeker, I am able to view a shortlist of my recommended medications that would be best suited for my lifestyle.
BigFundr
Designing a first-of-its-kind micro-property investment platform.
About
Bigfundr is an MAS-regulated investment platform where users can invest in properties around the world for as little as $1,000 for higher-than-bank returns.
Objectives
Design a user experience that is easy for users to register, invest in property, and manage their portfolio.
Process
Facilitated stakeholders focus group; developed user personas, journey maps and user stories; designed mockups; ran usability test sessions; and conducted heuristics
Outcomes
web app mockups delivered.
mobile responsive mockups delivered.
in investment transactions within 3 months of delivery.
scoring based on overall user experience survey conducted at the end of the usability tests.
Signing up
As a potential micro-investor, I would be able to fill up my details and use SingPass's myinfo to extract my information easily.
Investing in deals
As a potential micro-investor, I would be able to get a detailed info on the properties I can invest in and make the investment.
Tracking returns
As a micro-investor, I would be able to view my portfolio of investments and track my returns.
