"Spent a day on Google looking for a good UX/UI partner, found these guys, got on a plane the next day, spent a week with them, got back home with an awesome app prototype to show our stakeholders, won a bid for an entire development. How cool is that?"
Anushka Vergase, Co-Founder, Smarten Spaces
Based on the assumptive personas and user journey maps, we decided to focus on increasing 'small delights' into the everyday life of the typical Brookfield worker by offering them deals at timely intervals throughout the day.
Lunch hour is "madness" - our client, relating her experience at her local business district. In our "How-Might-We" exercise we identified three realistic ways the lunchtime experience can be better; offer pick-up, delivery and seat reservation services from the potentially 50 outlets within the entire Brookfield estate. We dived deep into the UX removing potential pain points such as the lack of food visuals, clear interactions of what the users are adding to cart and a straightforward checkout process.
"I do not have enough time to shop after work" - A working mother. One of the problems faced by working mothers in the business district was that they don't have the time to go grocery shopping once they knock off from work. We designed an experience to allow anyone in Brookfield to shop via the app during their work/lunch hours and collect their groceries from the respective shop at the end of the work day. They can also choose an option to get their items delivered to their car at a specific time.
This experience was created to connect Brookfield workers to Brookfield Management. We envisioned a hybrid chat, help bot and form-based experience to ensure the user is able to quickly get their enquiries across, receiving real-time responses and also performing transactions such as season parking, facilities booking etc.
Thousands of Brookfielders means thousands of security access cards. We thus envisioned an experience via an in-app access card. Entrance security systems would be able to recognize the barcodes on their phones to enable them to gain access to their offices. For visitors, they will be given a temporary 1-day on-app pass as well, from the management where it will be deactivated automatically after 24 hours.