our programs

Process
03

We expertly evaluate the designs and gather user and stakeholder feedback for improvements.

Geddit Right - Process Test

our programs

Why UX?

Businesses that invests in user experience, always win.

#1 way to outperform your competitors

In 2020, user experience overtook price and product as the biggest brand differentiator (Walker). Every $1 invested in UX brings $100 in return. That’s an ROI of 9,900%! (Forrester). The top companies leading in user experience outperformed the S&P index by 35%. (Forrester)

UX made top brands what they are today.

Amazon's founder Jeff Bezos spent 100:1 in UX over advertising in the early days and continue to do so (Walker). Airbnb attributed user research and tests as the turning point from failure to $10b in valuation (Walker). Hubspot grew to 10m in visitors after 3 months of intense UX re-design. (Walker)

UX Reduces the risks of failed digital projects.

Having UX design reduces the amount of time developers have to re-work a product by up to 50%. 70% of projects fail and eventually gets abandon due to lack of user acceptance done. It costs 100x more to fix a problem in development stages then in the UX stage.

1

Usability tests

A one-on-one session where a recruited user is instructed to perform tasks on the app while we make observations and get feedback.

These tests identify usability issues, and capture users’ instincts, interactions, and choices. Five unique users tested on the same flow would uncover 90% of issues.

Usability Tests
2

Heuristics evaluation

An evaluation checklist to score an app's user experience based on 10 recognised UXbest practices (see checklist). Improves user experience significantly even without doing user testing.

Heuristics evaluation is a low-effort first pass to gain feedback on designs. This is usually performed by an experienced UX designer that had no prior involvement in the project.

Heuristics Evaluation
3

A/B testing

In A/B testing, two different versions of a design are published. The first design (A) acts as a control. The second design (B) has a component or content variation we'd like to test for. An example would be varying the copy of a call-to-action button from the control. The A/B software would direct live users towards either variation of the designs, split 50-50.

We would then evaluate the analytics data to see which performs better. Example, out of 100 user sessions, 30% click on the control design (A)'s call-to-action button vs. 70% on variation design (B)'s call-to-action. Design (B) becomes the clear winner, signalling a better user experience.

Geddit Right - AB Testing