our programs


We conduct research to understand your users better.

Geddit Right - Process Research

our programs

Why UX?

Businesses that invests in user experience, always win.

#1 way to outperform your competitors

In 2020, user experience overtook price and product as the biggest brand differentiator (Walker). Every $1 invested in UX brings $100 in return. That’s an ROI of 9,900%! (Forrester). The top companies leading in user experience outperformed the S&P index by 35%. (Forrester)

UX made top brands what they are today.

Amazon's founder Jeff Bezos spent 100:1 in UX over advertising in the early days and continue to do so (Walker). Airbnb attributed user research and tests as the turning point from failure to $10b in valuation (Walker). Hubspot grew to 10m in visitors after 3 months of intense UX re-design. (Walker)

UX Reduces the risks of failed digital projects.

Having UX design reduces the amount of time developers have to re-work a product by up to 50%. 70% of projects fail and eventually gets abandon due to lack of user acceptance done. It costs 100x more to fix a problem in development stages then in the UX stage.


User & stakeholder interviews

During one-on-one sessions with users and stakeholders, we ask a series of questions to understand their life and work, andto extract their pain points,, needs, wants, and ideas.

We take a deep dive into users' and stakeholders’ minds to build empathy. This helps to develop personas to focus our designs and test them later with the same audience for feedback.

One on one user interviews

Focus group workshop

We conduct a group session with users or stakeholders to gather insights to understand their life and work, pains, needs, wants and ideas.

Similar to user interviews, but facilitated in a single session with users and stakeholders if scheduling one-on-one meetings is a challenge.

Focus group sessions

Field study

We gather insights by observing users interacting with products, apps and services at a location and asking them to complete a questionnaire detailing why they interacted with the product or service, what they were trying to achieve, any frustrations or delights and how the product fits in with their life or work goals.

Provides a more "natural" or "real" insight towards how people interact with products and services without guidance in the context of their day (office, hotel, street, kiosk, restaurant etc.).

Doing field studies

Usability audit

One-on-one sessions with users to observe, record, and gather insightsof their usage of an existing app

Capture how users would use the product to identify usability issues.

Doing usability audits

Heuristics audit

An evaluation checklist to score an app's user experience based on 10 recognised UXbest practices (see below).

By identifying and designing around heuristic issues, user experience can be improved significantly, even without much user testing. In research, we audit existing apps and use them as a base for workshop and design.

Heuristic Audits

Analytics audit

Reviewing web and app data such as Google Analytics and Mixpanel to sense-make which flows users tend to take and where users tend to drop off.

Analytics data gives an accurate snapshot of common patterns users take ina number format. This is beneficial to support insights from usability session recordings and heuristic evaluation. For example, if we identify a certain page where over 80% of users tend to drop off very early on, we can perform a quick heuristic to determine why. This is a useful tool when time for research is tight and/or the app is massive and requires focus on key areas. The data paves the way for deeper investigations.

Analytics Audit