our programs

Process
03

We turn solutions into prototypes to do better tests.

Geddit Right - Process Prototype
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Clickable prototyping

Clickable prototypes are - as their name implies - a "clickable" version of mockups where users can interact with the app design.

Clickable prototypes are the best representation of an app for usability testing as they encompass all aspects of the user experience, including interactivity.

Doing clickable prototypes
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HTML prototype

Taking it a step further, designs can be coded into HTML to enhance the interactivity of the app for better test results.

We use Webflow, a no-code, enterprise-grade tool to design and auto-generate a live HTML prototype. Although Webflow was originally created to publish websites, it can also be used to prototype mobile apps using its responsive, screen-size canvas.

Webflow
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Low-code prototype

A low-code prototype is the closest representation of the actual app achievable. It is essentially the development of the app itselfusing low-code tools such as Outsystems to rapidly create a prototype.

Low-code prototypes allow designs to be tested with real data, if/else logic, and advanced interactivity.

our programs

Why UX?

Businesses that invests in user experience, always win.

#1 way to outperform your competitors

In 2020, user experience overtook price and product as the biggest brand differentiator (Walker). Every $1 invested in UX brings $100 in return. That’s an ROI of 9,900%! (Forrester). The top companies leading in user experience outperformed the S&P index by 35%. (Forrester)

UX made top brands what they are today.

Amazon's founder Jeff Bezos spent 100:1 in UX over advertising in the early days and continue to do so (Walker). Airbnb attributed user research and tests as the turning point from failure to $10b in valuation (Walker). Hubspot grew to 10m in visitors after 3 months of intense UX re-design. (Walker)

UX Reduces the risks of failed digital projects.

Having UX design reduces the amount of time developers have to re-work a product by up to 50%. 70% of projects fail and eventually gets abandon due to lack of user acceptance done. It costs 100x more to fix a problem in development stages then in the UX stage.