our programs


We turn research insights into maps to identify problems to solve.

Geddit Right - Process Problems

our programs

Why UX?

Businesses that invests in user experience, always win.

#1 way to outperform your competitors

In 2020, user experience overtook price and product as the biggest brand differentiator (Walker). Every $1 invested in UX brings $100 in return. That’s an ROI of 9,900%! (Forrester). The top companies leading in user experience outperformed the S&P index by 35%. (Forrester)

UX made top brands what they are today.

Amazon's founder Jeff Bezos spent 100:1 in UX over advertising in the early days and continue to do so (Walker). Airbnb attributed user research and tests as the turning point from failure to $10b in valuation (Walker). Hubspot grew to 10m in visitors after 3 months of intense UX re-design. (Walker)

UX Reduces the risks of failed digital projects.

Having UX design reduces the amount of time developers have to re-work a product by up to 50%. 70% of projects fail and eventually gets abandon due to lack of user acceptance done. It costs 100x more to fix a problem in development stages then in the UX stage.


Business model

The business model canvas captures all the key aspects of a business for the research team. It is developed from stakeholder interviews, field (on-premise) studies done in the research phase, and organising learnings and insights in their appropriate areas (e.g. customer segments).

A well-developed business model canvas allows the product team to identify and frame problems from the perspective of the business (client). Capturing this data helps identify where the app UX fits in the business model and how it will strengthen the value proposition or serve the cost and/or revenue model of the organisation.

Geddit Right - Business Model Canvas

User personas

A made-up profile of an ideal user—usually a combination of traits from a large number of real users based on research insights. A user persona summarises the user's life and/or work, and highlights his or her needs, wants, pains, and ideas about the app.

When developed thoroughly from research insights and summarised concisely, personas help stakeholders and designers align and focus on who we are designing for and what we are trying to solve for them. Personas are usually stuck on the wall or on Figma's (design software) canvas throughout the design process.

Creating user personas

User journey map

A visualisation of the user's needs, wants, pains, and ideas (extracted from research) before, during, and after using the app in the context of their life or work.

Similar to user personas, it helps stakeholders and designers align and focus on who we are designing for, what we are trying to solve for them, and functionality from the perspective of the user in a time-based scenario. A good user journey map illustrates the state of the user before using the app and whether the intended goals have been achieved after using the app.

User journey mapping

User stories

Bite-sized descriptions of all the user tasks that would make up the app design in a story format. E.g. "As a [user persona], I am able to [app task], so that I can [user goal / user problem solved]".

Helps align stakeholders, designers, and developers to build the app in a more user-centric and memorable format as opposed to documenting "features".

User Stories Mapping