"Initially we only had the intentions of creating a website mock-up to give us an overall design direction for the actual website application we were developing. The mock-ups then turned into a pitching tool we used to talk to investors. Before we even begun writing a single line of code, we secured an investor and raised $50’000!”
Founder of Taksi
The idea of the website is for users around the globe to easily book taxi services – in a variety of vehicles and companies according to the locality – from one point to another (this was before UBER!).
The first objective was to bring out the brand into the website.
We designed the overall UX to be consistent with their branding; a use of the old traditional “taxi” colour and images of destinations.
The second objective was to make sure the website was clear with focused call-to-action and booking responsiveness.
We made sure simplicity becomes the basis of all messages in the site and use legible typefaces for simple reading.
The site was also developed with speed in mind; ensuring applications are in placed to load data quickly when bookings are queried.
$50’000 raised in seed funding
26 days actual development time