Fashion Cookbook is an e-commerce + lookbook concept UI/UX study for today’s fashion entrepreneurs.

E-commerce Website Design Mock-up

"Fashion entrepreneurs have to constantly re-invent themselves to interact with their visitors. Drawing inspiration from GOOP and other ‘personal’ fashion curation sites, we decided to introduce a way to properly integrate the lookbook concept into the site, breaking away from the traditional e-commerce grid. Test responses was great! ”

Muhammad Fitri
Production Director @Geddit

9/10 test surveyees note that they “will likely bookmark or social-follow the website”

75% of surveyees favoured ‘design simplicity’

88% of surveyees favoured ‘inspirational showcases’

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